Exterior design is a pillar competence in Italdesign, acting as the first contact the public has with a new concept or language.
It establishes an emotional bridge with the vehicle, by sensations, perceptions and emotions.
It is of the utmost importance that the exterior style offers a balanced mix among proportion, textures, innovation, technologies and perceived quality.
This should inspire the emotions for which the product is created.
The styling process should be respectful of the technical parameters and constraints that the project imposes.
Italdesign gathers these two souls, on one side the creativity, on the other side the rationality, since its foundation.
From the very beginning, the design team cooperate with the engineering team aimed at developing ideas into feasible concepts and real products.