Concept phase is where the whole story begins, bringing ideas to life


The concept development department drives the definition and creation of a product.

It leads the convergence between the customer’s needs and the ideal technical solution to satisfy the product’s performances about ergonomics, safety and user experience.​

Starting from market or customer’s requirements, Italdesign defines the vehicle package, the exterior dimensions and interior layout, taking into account users’ needs.​​

The team supports customers to create the vision that matches their strategy.

The work starts from existing platforms or by developing new car architectures to best suit the project spirit.​

According to customer needs, Italdesign is able to create different kind of concepts: static models, full functional showcars, running demonstrators, or proof of concept of new products. ​

Do you want to be part of the innovation?