Pop.Up was without any doubt the star of Goodwood Future Lab, the pavilion dedicated to future mobility solutions. More than 30,000 people had the chance to take a close look to the modular system for transportation. Pop.Up is made of three systems: an Artificial Intelligence platform that, based on its user knowledge, manages the travel complexity offering alternative usage scenarios and assuring a seamless travel experience; a vehicle shaped as a passenger capsule designed to be coupled with two different and independent electric propelled modules, the ground module and the air module. Other public means of transportation (e.g. trains or hyperloops) could also integrate the Pop.Up capsule; an interface module that dialogues with users in a fully virtual environment.

Over 25 TV crews, radio crews, and 50+ journalists from international press titles, along with the many car lovers got onboard Pop.Up and flew all over Dubai, Shanghai, San Paulo, San Francisco in virtual, immersive trips supported by Oculus Rift augmented reality technology, entirely developed by Italdesign’s Virtual Reality Centre.

Meanwhile Zerouno ran along Goodwood track, taking part to the Supercar Run Demonstration Runs. The red-and-black supercar is a test car produced by the new brand Italdesign Automobili Speciali for the Zerouno project.

Zerouno is the first-ever supercar produced by the Italian firm for collectors and car enthusiasts. Only 5 units will be produced by the end of 2017.

This very model is not one of the five to be sold but it has been built to perform those tests necessary to achieve the homologation to legally run on the street.