The asymmetrical sidewall design created by Italdesign for the new Vredestein Ultrac Pro ultra-ultra-high-performance (UUHP) tyre is the very last outcome of a collaboration started twenty-five years ago with the summer tyre Sportrac, that was to revolutionize the industry for its being the first tyre designed with aesthetics in mind.

The look of the new Ultrac Pro draws inspiration from the visual elegance of chronometers and premium timepieces.

It encapsulates the essence of timeless style and elegance, delivers uncompromising performance and reliability on the road and represents the fusion of precision engineering and cutting-edge technology.

Benoit Rivallant, President of Apollo Tyres Europe, confirmed: “We’re proud to have maintained such a long relationship with Italdesign; an organization which has influenced automotive design trends since 1968. The company shares many of our core values and there are strong synergies in how we approach a new creative challenge. They have been pivotal in shaping the Vredestein brand into what it is today, helping our tyres stand out in a highly competitive market, and it is very satisfying to once again bring to market something that is genuinely unique.”

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