The relationship built up with Vredestein, dutch tyres producer, was born here and unfolded into major projects for high performances winter and summer tyres.

Giugiaro Design faces, with this project, a new challenge: create a design strictly related to ergonomics and functionality and, at the same time, satsifying the technical need of the tyre performance (breaking on the wet, aquaplaning). Meantime it has to have a defined visual identity.

Sportrac is the first tire with “Designer signature” ever created in the world.



  • Product