Design revolutionises the camera.

Our research focused on ergonomic aspects of design for a highly professional object backed by formal tradition, rationalism of use and well-defined production technology.

The F3 introduced solutions aiming to prove the camera's grip, hold and manoeuvrability in various situations. The angle of the motor block, with its rhomboid parallelepiped base, helps the camera to adhere to the palm of the hand and balances the centre of gravity.



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