Giugiaro Design started to work with food and beverage packaging in 1986 with this project.

This is a very delicate area since the packaging or bottle has to reflect the peculiarity of the product it contains and the brand it bears, instilling constant customer loyalty, sometimes even on a day – to – day basis.

This packaging work was required to help women and children alike to hold and use a 2 liter bottle of mineral water. The longitudinal groove, from the bottle base up to its label, is intended as a structural support and allows the user different holds depending on the water level inside the bottle.



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