Filippo Perini (right) and Airbus Mathias Thomsen (left) awarded in Paris

Italdesign’s new modular mobility concept Pop.Up, developed in collaboration with Airbus and world premiered at the Geneva Auto Show in March last year, has been awarded ‘The most Futuristic City Car 2017’ by the prestigious Jury of the 2108, 33rd International Automobile Festival, chaired by the architect Jean-Michel Wilmotte and the fashion designer Chantal Thomass.


The Festival Awards ceremonyheld on January 30, 2018 at the Hôtel National des Invalides in Paris, has honored the most beautiful automotive and artistic projects of the current year: twelve “Grand Prix” and a “Palme d’Or” were bestowed.

“We are proud of this acknowledgement – Head of Design Filippo Perini said while receiving the award – Pop.Up is a project we deeply believe in. We are already working on its further development and  feel confident it will become an important element in traffic flows in metropolitan areas”.

“Modularity is one of the key concepts of this project – Massimo Martinotti, Head of Project Management and Business Development at Italdesign, said –. We designed Pop.Up putting the passenger at the center, they can plan their journey and book their trip via an easy-to-use app. The system automatically suggests the best transport solution – according to user knowledge, timing, traffic congestion, costs, ridesharing demands – joining either the air or ground module or other means of transportation to the passenger capsule, and following passengers’ preferences and needs”.