Italdesign will be taking part to the third edition of “Salone dell’Auto di Torino – Parco Valentino” with Pop.Up and Zerouno, the two projects which have internationally acclaimed during the last Geneva Motor Show.

People visiting the open-air Turin motor show will have the chance to take a close look to Pop.Up, the concept for future mobility, for the four days of the exhibition. the three elements of the modular and multimodal concept will be displayed in Italdesign booth close to Ascari entrance – corso Massimo d’Azeglio and corso Marconi.

Developed in collaboration with airspace industry leader Airbus, Pop.Up consists of a three layers concept:

  • an Artificial Intelligence platform that, based on its user knowledge, manages the travel complexity offering alternative usage scenarios and assuring a seamless travel experience;
  • a vehicle shaped as a passenger capsule designed to be coupled with two different and independent electric propelled modules (the ground module and the air module). Other public means of transportation (e.g. trains or hyperloops) could also integrate the Pop.Up capsule;
  • an interface module that dialogues with users in a fully virtual environment.

Saturday 10 Zerouno test car will take part to the “Gran Premio”, a rally among Turin’s roads that will end in the wonderful Palazzina di caccia in Stupinigi. It’s a real world-debut on road for Zerouno, the first ultra-limited series to be produced under Italdesign’s new brand “Automobili Speciali”. The car will be produced in only five units, for five exclusive and lucky car collectors.

«After the presentation in Geneva – Filippo Perini, Head of Innovation Design, said – Zerouno will debut on road here in Turin. We ran static and dynamic tests in the past months and we’re happy we can take the car in the city for the first time. This very model is not one of the five to be sold but it has been built to perform those tests necessary to achieve the homologation to legally run on the street. I can’t wait to see it rolling».

Zerouno’s performances makes it a real sportscar: it can reach 330 km/h and runs from 0 to 100 km/h in 3.2 seconds, thanks to it modula carbon-fiber and aluminum chassis, its ultralight full carbon-fiber body and its V10, 5.2 litres engine with 610 hp.

All information and official pictures can be found and downloaded from