The central casing silhouette is very reminiscent of a racing driver's helmet, suggesting the high-performing qualities of G-Energy oil. The smooth lines are offset by its asymmetrical shape.
Besides the styling of the canister, the designer focused on the graphic layout of the labels.
Carbon fibre, molecules and shades of yellow and amber are other distinctive traits. In graphic terms, the label has been made to look like a window into the canister, offering a glimpse of a high-tech product.
The label enwrpas the canister.
Winner of the Good Design Award 2010, "Graphics/Identity/Packaging" category.