We seek simplicity, in order to create excellence.

What is beauty? How should it be defined?
What are the real secrets of something whose charm goes beyond technical considerations?

Since 1968 Italdesign Giugiaro has been devoted to the pursuit of functional, ergonomic design aimed at improving user experience. And everyday life.

That thin red line. Timeless design for an object with two eyes: one that looks upon the outside world and one with an inward gaze (the essence of the photographer).

Gabriele Salvatores

NIKON, 1974

The car that became a milestone in automotive history and marked a new beginning for Volkswagen.

GOLF, 1974

The Italian high-speed train is sleek and streamlined on the outside, comfortable and technological inside.


A brand-new car concept: efficient, fast, suitable for any terrain to celebrate Italdesign Giugiaro's 45th anniversary.


Investing a working tool with expressiveness, while at the same time addressing its ergonomic and functional aspects.

Giugiaro Design wins the
sixth Compasso d'Oro award
for the Deutz-Fahr 7250 TTV Agrotron tractor.

  • Uno Capsule System

    UNO Capsule System, the new espresso machine for home that allows you to choose between two of the best Italian coffee brands: illy and Kimbo.
  • Metro Riyadh

    Giugiaro Design developed, in collaboration with Ansaldo STS, the new trains for Riyadh's metro line 3, in Saudi Arabia.
  • E71

    A traditional machine conceived to satisfy the international community of baristas and coffee specialists
  • S12

    Light design and compact dimensions for the perfect espresso, anytime, anywhere.
  • Astron Giugiaro Design Limited Edition

    The Astron GPS Solar Chronograph is the ideal sports watch for the global traveller. The case back carries the marking “Giugiaro Design Limited Edition”

To the movie!

Automobiles and cinema were born at the same time. Their encounter was inevitable. Find out which cars and which objects designed by Italdesign appeared on the screen.

GEA: the future of luxury mobility

Based on the "Piloted Driving" technology outlook for the future, Gea is a new concept for the automobiles: the focus shifts from the driver to the back passengers, with an app you can control the car and transform its cockpit.

Beauty comes down to mathematics.
When designing a car? You don't start from emotions.
Giorgetto Giugiaro