We seek simplicity, in order to create excellence.

What is beauty? How should it be defined?
What are the real secrets of something whose charm goes beyond technical considerations?

Since 1968 Italdesign Giugiaro has been devoted to the pursuit of functional, ergonomic design aimed at improving user experience. And everyday life.



That thin red line. Timeless design for an object with two eyes: one that looks upon the outside world and one with an inward gaze (the essence of the photographer).

Gabriele Salvatores

NIKON, 1974



The German legend was born 40 years ago just outside Turin, destined to conquer the world's roads.

GOLF, 1974



The Italian high-speed train is sleek and streamlined on the outside, comfortable and technological inside.

FRECCIARGENTO,
2006



It is first and foremost functionality, without a doubt, that validates the project. Everything, unless strictly a work of art, has a functional value.
Giorgetto Giugiaro



Car Designer of the Century.

In 1999, in Las Vegas, an international jury comprising 120 journalists nominated Giorgetto Giugiaro
Car Designer of the Century



Investing a working tool with expressiveness, while at the same time addressing its ergonomic and functional aspects.

Giugiaro Design wins the
sixth Compasso d'Oro award
for the Deutz-Fahr 7250 TTV Agrotron tractor.

  • Arco

    Arco: a straight line and a curve; the purest of signs combined with the most natural movement that a hand can make. 
  • Clipper

    Clipper is the result of a study in style and engineering focusing on tomorrow's world and cities: this sporty MPV has a technological spirit and a green heart.
  • Double-deck Train

    Giugiaro Design to develop new interior design for Russian Transmashholding Group new double-deck train
  • Metro Riyadh

    Giugiaro Design developed, in collaboration with Ansaldro STS, the new trains for Riyadh's metro line 3, in Saudi Arabia.
  • Speedmaster 2014

    To celebrate the 30th anniversary of the iconic watch designed by Giorgetto Giugiaro, Seiko launches a special edition of the Speedmaster. 

Sept. 15, 2014

Giugiaro Design at InnoTrans 2014

Giugiaro Design will be at InnoTrans, the International Trade Fair for Transport Technology, Innovative Components, Vehicles and System, (hall 2.2 booth 203). Berlin, 23-26 September. 

July 1, 2014

Draw with Giorgetto Giugiaro

Published in collaboration with IlSole24Ore Cultura, "Draw with Giorgetto Giugiaro" inaugurates a book series dedicated to the kids. In bookstores at 19,90 € (in Italy only).

The design that works

The Megagamma and the born of the monovolume, the Alfa Romeos of the '70s and '80s, the BMW M1 - the sole case of in house-production - and the VW icons. All of them narrated in first person by Giorgetto Giugiaro in a web serie dedicated to the history of automobile, according to Italdesign Giugiaro.  

Beauty comes down to mathematics.
When designing a car? You don't start from emotions.
Giorgetto Giugiaro

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