July 1, 2014
We seek simplicity, in order to create excellence.
What is beauty? How should it be defined?
What are the real secrets of something whose charm goes beyond technical considerations?
Since 1968 Italdesign Giugiaro has been devoted to the pursuit of functional, ergonomic design aimed at improving user experience. And everyday life.
That thin red line. Timeless design for an object with two eyes: one that looks upon the outside world and one with an inward gaze (the essence of the photographer).
The German legend was born 40 years ago just outside Turin, destined to conquer the world's roads.
The Italian high-speed train is sleek and streamlined on the outside, comfortable and technological inside.
It is first and foremost functionality, without a doubt, that validates the project.
Everything, unless strictly a work of art, has a functional value.
Car Designer of the Century.
In 1999, in Las Vegas, an international jury comprising 120 journalists nominated Giorgetto Giugiaro
Car Designer of the Century
Investing a working tool with expressiveness, while at the same time addressing its ergonomic and functional aspects.
Giugiaro Design wins the
sixth Compasso d'Oro award
for the Deutz-Fahr 7250 TTV Agrotron tractor.
ArcoArco: a straight line and a curve; the purest of signs combined with the most natural movement that a hand can make.
Double-deck TrainGiugiaro Design to develop new interior design for Russian Transmashholding Group new double-deck train
Metro RiyadhGiugiaro Design developed, in collaboration with Ansaldro STS, the new trains for Riyadh's metro line 3, in Saudi Arabia.
7250 Agrotron TTVThe new Deutz-Fahr: Tractor of the Year 2013, Red Dot Design Award 2013, Compasso d'Oro 2014.
Speedmaster 2014To celebrate the 30th anniversary of the iconic watch designed by Giorgetto Giugiaro, Seiko launches a special edition of the Speedmaster.
June 7, 2014
May 28, 2014
Beauty comes down to mathematics.
When designing a car? You don't start from emotions.