Italdesign featuring two world premieres between Milan and Beijing: Asso di Picche in Movimento and Quintessenza®
The Italdesign team will join thousands of innovators, designers and design enthusiasts attending Milan Design Week. Asso di Picche in Movimento will be the fulcrum of the Italdesign showroom, located inside the Opificio 31 complex at Via Tortona 31, in Milan, because, having left behind its digital guise, the concept car will don the physicality of a full-scale model, treating attendees to a world premiere.
At AUTO CHINA 2024, held at the New China International Exhibition Center Tianzhu in Beijing (New CIEC), from April 25 to May 4, the Italdesign stand W1-W05 in the Area W1-W will host the world debut of Quintessenza® (meaning Quintessence), a high-end concept, with an eye-catching design, great functionality, and state-of-the-art features.
“For the Beijing Auto China, one of the most important motor shows in the world, in the year of the Dragon,” stated Joaquin Garcia, Italdesign Head of Design, “we drew inspiration from the four elements of Matter, Earth, Water, Air and Fire, and the fifth constituent element that to us is the Human Being: Quintessenza means to be precisely the fusion of all five elements, and it is sure to captivate the media and everyone attending the event.”
– Milan, April 15 – 21, 2024, Opificio 31, Italdesign Showroom / Beijing, from April 25 – May 4, 2024, New China International Exhibition Center Tianzhu, Beijing (New CIEC) Area: W1-W, Italdesign stand W1-W05
Press Release
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