The Concept Lab revolutionizes vehicle interior development by integrating VR technology, motion tracking, and a self-adjusting seating buck to optimize design validation before physical prototyping. This patented tool reduces development time, costs, material waste, and carbon emissions, ensuring a more sustainable and efficient process. From ergonomics and UX testing to design benchmarking, the Concept Lab enables real-time collaboration across global teams. Download the whitepaper to explore how this digital innovation is transforming automotive development.