XR & Concept Lab

Extended Reality at Italdesign

Extended Reality (XR) enables immersive, real-time collaboration throughout the design process.
At Italdesign, XR supports styling, engineering and decision-making from the earliest phases, reducing reliance on physical prototypes while improving efficiency, quality and alignment between disciplines.

Immersive VR/AR Simulation

Italdesign leverages Virtual and Augmented Reality to create realistic simulations that support design review, validation and presentation, enhancing understanding and accelerating decision-making.

Collaborative Multi-User XR Spaces

Shared virtual spaces enable real-time collaboration between teams, clients and suppliers, fostering alignment and experimentation in a common immersive environment.

XR-Based Ergonomics & UX Validation

XR-based validation allows early assessment of layouts, ergonomics and user experience, reducing development time, costs and material waste.

New Concept Lab

Developed over several years and continuously refined, New Concept Lab is Italdesign’s integrated XR platform for early-stage product development.
A patented system combining immersive virtual environments and physical components to validate interiors, ergonomics and UX before physical prototypes.

Go to New Concept Lab dedicated page