The Piemonte meets China – Torino Automotive Design Award celebrates the role of design as a bridge between Piedmont’s automotive heritage and China’s spirit of innovation. Promoted by the China Design Center (CDC Milan), the award highlights creativity and intercultural dialogue.
Designed by Massimo Borrelli of Italdesign, the logo and trophy embody the synergy between two cultures.
The logo features a closed, dynamic form with precise curves that suggest movement and discipline. It is crossed by two continuous lines that symbolize the connection between Piedmont’s automotive tradition and China’s growing influence in global design.
The trophy, a vertical and three-dimensional evolution of the logo, is both ergonomic and sculptural. Made of carbon fiber and finished with cinnabar lacquer, it expresses the meeting of technological innovation and artisanal heritage.
The result? More than a prize. A symbol.
The award ceremony will take place on September 26, 2025, during the Torino Auto Show.