Panasonic Automotive Systems Co. Ltd. has relied on Italdesign’s expertise to develop luxury shuttles designed to offer an immersive travel experience focused on comfort and exclusivity.
Panasonic Automotive, the “Joy in Motion” design company headquartered in Yokohama, Kanagawa Prefecture, underwent reorganization in 2022 with the aim of creating enjoyable, comfortable, safe, and environmentally friendly mobility experiences. Italdesign was selected as a strategic partner – a decision driven by its distinguished legacy, strong reputation, ongoing capacity for innovation, and the outstanding reception in Japan of the commemorative Nissan GT-R 50 by Italdesign model, unveiled in 2018.
It was Nissan GT-R 50 by Italdesign show car that Italdesign’s designers, specialized in Exterior and CMF design (Color, Materials, and Finish), were invited to draw inspiration from for this project, which began with a facelift operation on the Toyota HiAce model.
The WELL Cabin Panasonic was showcased during an Italdesign event for the launch of the international edition of the book Italdesign – Engineers of Ideas on May 31 and June 1 at the prestigious Daikanyama Tsutaya Books, cultural complex and iconic lifestyle center in Tokyo.
Two days of design and automotive culture, united by a common thread: Italian creativity that continues to inspire.