The Italdesign Giugiaro's mission is providing major and emerging international car and industrial makers with a wide variety of services, ranging from creativity, through to engineering, validation and prototyping, aiming to the industrialization of new vehicles and products. From the rational conception to the real object.
Since 1968, we at Italdesign Giugiaro have geared our business policy to the provision of integrated services. This strategy has become more rationalised and sophisticated as IT systems have evolved. Historically, the first IT applications appeared in the engineering and prototyping sector (CAD - Computer Aided Styling / CAM - Computer Aided Manufacturing) and then spread to the style area (CAS - Computer Aided Styling). Following this technological development, from 1986, we radically updated our operating methods, developing the capacity to take over direct responsibility for the management, coordination and supervision of the entire design process, from the start of the styling process to the start-up assistance stage, including the exercise of quality control, interacting directly with the operating facilities of clients and suppliers. Project management, in other words.
This is an important service in terms of reducing the time to execute the job order, optimising the use of internal resources and coordinating with the supplier network. Ongoing innovation in business processes allowed us to open up to new markets and supply new types of service, extending our spectrum of applications. One of our most recent and significant projects illustrates this: BMW has chosen us to take charge of the overall development of the second-generation MINI in an international context (Germany - UK - Italy) and more specifically: product engineering, vehicle integration and integration of supplier components, virtual car validation process, construction of prototypes at the Moncalieri plant, execution of physical on-road validation tests, production inspection and assistance with industrialisation at the Mini production plants in Oxford.