ServicesVirtual Reality Center

Thanks to the evolution of electronic technologies, Italdesign was the world’s first service company and the first independent styling and development studio to build a Virtual Reality Center – today there are two – and offer creative and styling services using virtual reality on a 1:1 scale.

This allows a complete aesthetic research project to be developed and the results presented to the customer in just a few weeks.The results achieved in this way provide customers with evaluation criteria similar (and broader in certain aspects) to those offered by a view of a three dimensional model. The first Virtual Reality Center, completed in 1999, is now equipped with Barco SIM7 digital projectors with a total resolution of 3682 x 1536 pixels and latest generation workstations.

The second higher-performing VRC, inaugurated in 2006, was radically updated in January 2015 and today features two Barco Galaxy 4K projectors with a resolution of 4096 x 2160 pixels each with 23,000 ansi lumens and a 7 x 3 metre Monolite Power Wall glass-base screen.
The Barco XDS software manages 4 latest generation Workstations and three sources. All controllable via Creston wireless touch screen remote control, with a console monitoring system.
The center is equipped with an Ecler 5.1 ch. professional audio system, designed by Giugiaro Design.

Two further 4K 65 inch monitors are located to the side of the room, and any source, even if not projected, can be controlled and viewed on the console, using professional monitors. A proprietary Virtual Taping system is used to interact in real time with the 3D rendering and modelling software.

Simplified system management allows each working group participant – designer or draughtsman – supported by specific IT expertise, to work on the object projected. It is hence possible to comment on, manipulate, magnify, reduce, rotate, or modify the views, change the colours of surfaces, the setting and the finish features. The technologists can visually assess the engineering development results at the same time as the styling evolution is ongoing, making their own contribution at a planning stage well in advance of actual model construction.

  • Renderings for Design Review / Communications Dept.
  • Video Creation for Graphic & Interface
  • Interactive Real Time Presentations / Immersive (Oculus)
  • 3D Dynamic Modeling