{"id":14441,"date":"1999-01-15T22:09:25","date_gmt":"1999-01-15T21:09:25","guid":{"rendered":"https:\/\/www.italdesign.it\/project\/sportrac\/"},"modified":"2026-05-04T16:20:24","modified_gmt":"2026-05-04T14:20:24","slug":"sportrac","status":"publish","type":"project","link":"https:\/\/www.italdesign.it\/it\/project\/sportrac\/","title":{"rendered":"Sportrac"},"content":{"rendered":"

The relationship built up with Vredestein, dutch tyres producer, was born here and unfolded into major projects for high performances winter and summer tyres.<\/p>\n

Giugiaro Design <\/b>faces, with this project, a new challenge<\/b>: create a design<\/b> strictly related to ergonomics<\/b> and functionality<\/b> and, at the same time, satsifying<\/b> the technical<\/b> need<\/b> of the tyre performance<\/b> (breaking on the wet, aquaplaning). Meantime it has to have a defined visual identity<\/b>.<\/p>\n

Sportrac<\/b> is the first tire with “Designer signature<\/b>” ever created in the world.<\/p>\n","protected":false},"excerpt":{"rendered":"

La collaborazione con Vredestein, produttore olandese di pneumatici, \u00e8 nata qui e si \u00e8 sviluppata in importanti progetti per pneumatici ad alte prestazioni per l’inverno e l’estate.<\/p>\n","protected":false},"featured_media":9451,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"project-brand":[517],"project-category":[1004],"class_list":["post-14441","project","type-project","status-publish","has-post-thumbnail","hentry","project-brand-vredestein-it","project-category-giugiaro-design-it"],"acf":[],"yoast_head":"\nSportrac \u00e8 il primo pneumatico con la "firma del designer" mai creato<\/title>\n<meta name=\"description\" content=\"La collaborazione con Vredestein \u00e8 nata qui e si \u00e8 sviluppata in importanti progetti per pneumatici ad alte prestazioni per l'inverno e l'estate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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