{"id":14429,"date":"1992-01-15T22:09:24","date_gmt":"1992-01-15T21:09:24","guid":{"rendered":"https:\/\/www.italdesign.it\/project\/makita\/"},"modified":"2026-04-30T17:12:13","modified_gmt":"2026-04-30T15:12:13","slug":"makita","status":"publish","type":"project","link":"https:\/\/www.italdesign.it\/it\/project\/makita\/","title":{"rendered":"Makita"},"content":{"rendered":"

Makita’s brief aimed at devising a family feeling for a series of small D.I.Y. tools for customers around the world.<\/p>\n

Makita<\/b>‘s brief aimed at devising a family feeling for a series of small D.I.Y. tools <\/b>for customers<\/b> around the world<\/b> to notice on department stores <\/b>displays as belonging to one same, ambitious program.<\/p>\n

Work was carried out to add formal<\/b> and chromatic connotations <\/b>to a philosophy concerned principally with ergonomics<\/b>, simplicity<\/b>, and user safety<\/b>. Much thought also went into the problem of the weight<\/b> of the fairings<\/b> further to the quality<\/b> and reliability<\/b> of the basic materials<\/b>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Il brief di Makita mirava a creare un family feeling per una serie di piccoli utensili fai-da-te destinati a clienti di tutto il mondo.<\/p>\n","protected":false},"featured_media":9676,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"project-brand":[694],"project-category":[1004],"class_list":["post-14429","project","type-project","status-publish","has-post-thumbnail","hentry","project-brand-makita-it","project-category-giugiaro-design-it"],"acf":[],"yoast_head":"\nMakita tools designed by Giugiaro Design<\/title>\n<meta name=\"description\" content=\"Il brief di Makita mirava a sviluppare un family feeling per una serie di piccoli utensili fai-da-te destinati a clienti di tutto il mondo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italdesign.it\/it\/project\/makita\/\" \/>\n<meta property=\"og:locale\" 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