{"id":14321,"date":"1989-01-15T22:09:24","date_gmt":"1989-01-15T21:09:24","guid":{"rendered":"https:\/\/www.italdesign.it\/project\/columbia\/"},"modified":"2026-04-29T17:31:48","modified_gmt":"2026-04-29T15:31:48","slug":"columbia","status":"publish","type":"project","link":"https:\/\/www.italdesign.it\/it\/project\/columbia\/","title":{"rendered":"Columbia"},"content":{"rendered":"

Giugiaro Design has now outlined four lines of porcelain sanitary fixtures: Atlanta, Dama, Veronica and Columbia for this Catalan company.<\/p>\n

The rangetopping Columbia line is a prestige collection and represents Roca’s attempt to match the image strategies of the big multinationals in the sector.<\/p>\n

The company’s technicians and experts addressed the project enthusiastically, albeit fully aware of the design and production difficulties that the sophisticated styling would involve.<\/p>\n

The end result is a series of original “sculptures” with undeniably expressive shapes. The upward movement of the edge of the basin is re-echoed in the bath tub, toilet and bidet. The brief also included the design of the tap units and relief ceramic tiles.<\/p>\n","protected":false},"excerpt":{"rendered":"

Giugiaro Design ha ora delineato quattro linee di sanitari in porcellana: Atlanta, Dama, Veronica e Columbia per questa azienda catalana.<\/p>\n","protected":false},"featured_media":9801,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"project-brand":[653],"project-category":[1004],"class_list":["post-14321","project","type-project","status-publish","has-post-thumbnail","hentry","project-brand-roca-it","project-category-giugiaro-design-it"],"acf":[],"yoast_head":"\nColumbia - Italdesign<\/title>\n<meta name=\"description\" content=\"Giugiaro Design ha ora delineato quattro linee di sanitari in porcellana: Atlanta, Dama, Veronica e Columbia per questa azienda catalana.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italdesign.it\/it\/project\/columbia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Columbia - 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