{"id":14239,"date":"2008-01-15T22:09:25","date_gmt":"2008-01-15T21:09:25","guid":{"rendered":"https:\/\/www.italdesign.it\/project\/ms-limited-edition\/"},"modified":"2026-05-05T10:33:08","modified_gmt":"2026-05-05T08:33:08","slug":"ms-limited-edition","status":"publish","type":"project","link":"https:\/\/www.italdesign.it\/it\/project\/ms-limited-edition\/","title":{"rendered":"MS Limited Edition"},"content":{"rendered":"<p>For the &#8220;Limited Edition of MS&#8221;, Giugiaro Design has focused on clean-cut, uncluttered graphics that recall the movements and profiles of cars with a decidedly forefront look.<\/p>\n<p>For the &#8220;<b>Limited Edition<\/b>&#8221; of <b>MS packaging<\/b>, <b>Giugiaro Design <\/b>developed the concept of the graphics of the packets getting inspiration from <b>automotive design <\/b>world and linking them, together with <b>MS<\/b>, as widely-acknowledged representatives of <b>Italy&#8217;s distinctive characteristics <\/b>and set their sights on top <b>quality design<\/b>.<\/p>\n<p>The lines and colors of the images of the sketches and <b>styling research <\/b>carried out by the <b>Italian design<\/b> house were subsequently modified to make the <b>graphics<\/b> of the packets even more <b>attractive<\/b> and <b>inspiring<\/b>.<\/p>\n<p>The five ovals under the <b>MS logo<\/b>, on the front of the packet, represent the five variants of the <b>MS &#8220;Limited Edition&#8221; family<\/b>, according to which each of these is identified by an oval in the matching color.<\/p>\n<p>A love of <b>art<\/b> and <b>beauty<\/b> is typical of our <b>culture<\/b> and <b>MS<\/b> has always been part of <b>Italians&#8217; history<\/b>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per la &#8220;Limited Edition of MS&#8221;, Giugiaro Design si \u00e8 concentrato su grafiche essenziali e pulite, che richiamano i movimenti e i profili di auto dal design decisamente all&#8217;avanguardia.<\/p>\n","protected":false},"featured_media":9066,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"project-brand":[624],"project-category":[1004],"class_list":["post-14239","project","type-project","status-publish","has-post-thumbnail","hentry","project-brand-british-american-tobacco-it","project-category-giugiaro-design-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Limited Edition del packaging di MS realizzata da Giugiaro Design<\/title>\n<meta name=\"description\" content=\"Giugiaro Design si \u00e8 concentrato su grafiche essenziali e pulite, che richiamano i movimenti e i profili delle automobili con un design decisamente all&#039;avanguardia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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