{"id":14205,"date":"2002-01-15T22:09:25","date_gmt":"2002-01-15T21:09:25","guid":{"rendered":"https:\/\/www.italdesign.it\/project\/trentino-trasporti\/"},"modified":"2026-05-04T16:51:19","modified_gmt":"2026-05-04T14:51:19","slug":"trentino-trasporti","status":"publish","type":"project","link":"https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/","title":{"rendered":"Trentino Trasporti"},"content":{"rendered":"<p>The logo developed for the new company Trentino trasporti born from the merging of Atesina and Ferrovia Trento-Mal\u00e9.<\/p>\n<p>The <b>logo<\/b> developed for the new <b>company Trentino trasporti <\/b>born from the <b>merging<\/b> of <b>Atesina<\/b> and <b>Ferrovia Trento-Mal\u00e9 <\/b>conveys through the <b>stylized brown<\/b> <b>bear<\/b>&#8216;s <b>paw<\/b> the sense of <b>movement<\/b> and the idea of <b>respect<\/b> for the <b>natural environment <\/b>of the region. From the symbol stems the graphics of the new corporate image which highlights <b>dynamism<\/b> turning the paw&#8217;s signs into several <b>coloured<\/b> <b>intersecting paths<\/b>.<\/p>\n<p>From the same symbol stems the distinguishing mark of means of <b>transportation<\/b>, <b>poles<\/b>, <b>shelters<\/b>: <b>city<\/b> and <b>extra-urban buses<\/b>, <b>trains<\/b>.<\/p>\n<p>The colouring of the bodywork combining the <b>bordeaux red <\/b>of the <b>Province<\/b>&#8216;s<b> logo <\/b>with <b>light grey <\/b>has been purposely developed for each type of <b>transportation<\/b> means.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il logo sviluppato per la nuova compagnia Trentino Trasporti, nata dalla fusione di Atesina e Ferrovia Trento-Mal\u00e9.<\/p>\n","protected":false},"featured_media":9336,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"project-brand":[607],"project-category":[1004],"class_list":["post-14205","project","type-project","status-publish","has-post-thumbnail","hentry","project-brand-trentino-trasporti-it","project-category-giugiaro-design-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il logo di Trentino Trasporti su tutti gli autobus cittadini e extraurbani o treni.<\/title>\n<meta name=\"description\" content=\"Il logo sviluppato da Giugiaro Design per la nuova compagnia Trentino Trasporti, nata dalla fusione di Atesina e Ferrovia Trento-Mal\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il logo di Trentino Trasporti su tutti gli autobus cittadini e extraurbani o treni.\" \/>\n<meta property=\"og:description\" content=\"Il logo sviluppato da Giugiaro Design per la nuova compagnia Trentino Trasporti, nata dalla fusione di Atesina e Ferrovia Trento-Mal\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/\" \/>\n<meta property=\"og:site_name\" content=\"Italdesign\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T14:51:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italdesign.it\/wp-content\/uploads\/2014\/06\/3bf76_aa113_coverimage.jpg.0x497_q85_detail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1353\" \/>\n\t<meta property=\"og:image:height\" content=\"497\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/project\\\/trentino-trasporti\\\/\",\"url\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/project\\\/trentino-trasporti\\\/\",\"name\":\"Il logo di Trentino Trasporti su tutti gli autobus cittadini e extraurbani o treni.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/project\\\/trentino-trasporti\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/project\\\/trentino-trasporti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.italdesign.it\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/3bf76_aa113_coverimage.jpg.0x497_q85_detail.jpg\",\"datePublished\":\"2002-01-15T21:09:25+00:00\",\"dateModified\":\"2026-05-04T14:51:19+00:00\",\"description\":\"Il logo sviluppato da Giugiaro Design per la nuova compagnia Trentino Trasporti, nata dalla fusione di Atesina e Ferrovia Trento-Mal\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/project\\\/trentino-trasporti\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.italdesign.it\\\/it\\\/project\\\/trentino-trasporti\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/project\\\/trentino-trasporti\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.italdesign.it\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/3bf76_aa113_coverimage.jpg.0x497_q85_detail.jpg\",\"contentUrl\":\"https:\\\/\\\/www.italdesign.it\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/3bf76_aa113_coverimage.jpg.0x497_q85_detail.jpg\",\"width\":1353,\"height\":497},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/project\\\/trentino-trasporti\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Trentino Trasporti\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/\",\"name\":\"Italdesign\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.italdesign.it\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Il logo di Trentino Trasporti su tutti gli autobus cittadini e extraurbani o treni.","description":"Il logo sviluppato da Giugiaro Design per la nuova compagnia Trentino Trasporti, nata dalla fusione di Atesina e Ferrovia Trento-Mal\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/","og_locale":"it_IT","og_type":"article","og_title":"Il logo di Trentino Trasporti su tutti gli autobus cittadini e extraurbani o treni.","og_description":"Il logo sviluppato da Giugiaro Design per la nuova compagnia Trentino Trasporti, nata dalla fusione di Atesina e Ferrovia Trento-Mal\u00e9.","og_url":"https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/","og_site_name":"Italdesign","article_modified_time":"2026-05-04T14:51:19+00:00","og_image":[{"width":1353,"height":497,"url":"https:\/\/www.italdesign.it\/wp-content\/uploads\/2014\/06\/3bf76_aa113_coverimage.jpg.0x497_q85_detail.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/","url":"https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/","name":"Il logo di Trentino Trasporti su tutti gli autobus cittadini e extraurbani o treni.","isPartOf":{"@id":"https:\/\/www.italdesign.it\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/#primaryimage"},"image":{"@id":"https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/#primaryimage"},"thumbnailUrl":"https:\/\/www.italdesign.it\/wp-content\/uploads\/2014\/06\/3bf76_aa113_coverimage.jpg.0x497_q85_detail.jpg","datePublished":"2002-01-15T21:09:25+00:00","dateModified":"2026-05-04T14:51:19+00:00","description":"Il logo sviluppato da Giugiaro Design per la nuova compagnia Trentino Trasporti, nata dalla fusione di Atesina e Ferrovia Trento-Mal\u00e9.","breadcrumb":{"@id":"https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/#primaryimage","url":"https:\/\/www.italdesign.it\/wp-content\/uploads\/2014\/06\/3bf76_aa113_coverimage.jpg.0x497_q85_detail.jpg","contentUrl":"https:\/\/www.italdesign.it\/wp-content\/uploads\/2014\/06\/3bf76_aa113_coverimage.jpg.0x497_q85_detail.jpg","width":1353,"height":497},{"@type":"BreadcrumbList","@id":"https:\/\/www.italdesign.it\/it\/project\/trentino-trasporti\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.italdesign.it\/it\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/www.italdesign.it\/it\/project\/"},{"@type":"ListItem","position":3,"name":"Trentino Trasporti"}]},{"@type":"WebSite","@id":"https:\/\/www.italdesign.it\/it\/#website","url":"https:\/\/www.italdesign.it\/it\/","name":"Italdesign","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.italdesign.it\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"}]}},"_links":{"self":[{"href":"https:\/\/www.italdesign.it\/it\/wp-json\/wp\/v2\/project\/14205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.italdesign.it\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.italdesign.it\/it\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":2,"href":"https:\/\/www.italdesign.it\/it\/wp-json\/wp\/v2\/project\/14205\/revisions"}],"predecessor-version":[{"id":22411,"href":"https:\/\/www.italdesign.it\/it\/wp-json\/wp\/v2\/project\/14205\/revisions\/22411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.italdesign.it\/it\/wp-json\/wp\/v2\/media\/9336"}],"wp:attachment":[{"href":"https:\/\/www.italdesign.it\/it\/wp-json\/wp\/v2\/media?parent=14205"}],"wp:term":[{"taxonomy":"project-brand","embeddable":true,"href":"https:\/\/www.italdesign.it\/it\/wp-json\/wp\/v2\/project-brand?post=14205"},{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/www.italdesign.it\/it\/wp-json\/wp\/v2\/project-category?post=14205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}