{"id":14164,"date":"1987-12-15T22:09:25","date_gmt":"1987-12-15T21:09:25","guid":{"rendered":"https:\/\/www.italdesign.it\/project\/linea-sip\/"},"modified":"2026-04-29T15:20:07","modified_gmt":"2026-04-29T13:20:07","slug":"linea-sip","status":"publish","type":"project","link":"https:\/\/www.italdesign.it\/it\/project\/linea-sip\/","title":{"rendered":"Linea Sip"},"content":{"rendered":"

Giugiaro Design outlined a series of models for home and office. for the Italian telephone Company SIP.<\/p>\n

With this new line of telephone sets<\/strong>, SIP – the Italian telephone company – has made a major step forward towards a coordinated image<\/strong> of the national telephone service.<\/p>\n

Giugiaro Design was asked to harmonise a variety of products<\/strong>, each of them performing a different function and aimed at different users, so that they would share a common aestethic denominator.<\/strong><\/p>\n

The aim is a set to look simple and easy to use <\/strong>and, at the same time to combine an ergonomic shape with clean lines<\/strong>, a soft aestethic quality with an impression of realiability.<\/p>\n

The same criteria were applied to the choice of color schemes<\/strong>, by selecting delicate hues to foster a long-term realationship between the user and the product, and to the lettering, which is dicreet and extremely legible.<\/p>\n","protected":false},"excerpt":{"rendered":"

Giugiaro Design ha progettato una serie di modelli per la casa e l’ufficio per la compagnia telefonica italiana SIP.<\/p>\n","protected":false},"featured_media":9855,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"project-brand":[585],"project-category":[1004],"class_list":["post-14164","project","type-project","status-publish","has-post-thumbnail","hentry","project-brand-sip-it","project-category-giugiaro-design-it"],"acf":[],"yoast_head":"\nLinea Sip - Italdesign<\/title>\n<meta name=\"description\" content=\"Giugiaro Design outlined a series of models for home and office.\u00a0for the Italian telephone Company SIP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italdesign.it\/it\/project\/linea-sip\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Linea Sip - 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