{"id":14047,"date":"2017-07-24T10:59:06","date_gmt":"2017-07-24T08:59:06","guid":{"rendered":"https:\/\/www.italdesign.it\/italdesign-designs-guangzhou-new-tram\/"},"modified":"2026-04-09T12:42:49","modified_gmt":"2026-04-09T10:42:49","slug":"italdesign-progettera-il-nuovo-tram-di-guangzhou","status":"publish","type":"post","link":"https:\/\/www.italdesign.it\/it\/italdesign-progettera-il-nuovo-tram-di-guangzhou\/","title":{"rendered":"Italdesign progetter\u00e0 il nuovo tram di Guangzhou"},"content":{"rendered":"<h3><\/h3>\n<p><strong>Italdesign has revealed details of a partnership with CRRC Guangzhou Electric Locomotive. <\/strong>The Italian company\u2019s dedicated industrial design division has joined forces with the Chinese transport giant <strong>to produce a new tram for Guangzhou<\/strong>, which is the third most populous city in mainland China.<\/p>\n<p>It is the <strong>first metropolitan tram<\/strong> that CRRC Guangzhou Electric Locomotive has ever made. <strong>Italdesign<\/strong> was chosen because of the <strong>vast experience<\/strong> in the field that it has built up over the years working on numerous similar projects in Europe and \u2013 more recently \u2013 in the Middle East.<\/p>\n<p>The tram is due to be presented in the autumn and it is the product of <strong>more than 18 months of hard work<\/strong>. The team of designers from Italy worked side by side with their Chinese clients on the development of an end product that presents a modern take on classic stylistic traits from Cantonese traditions and culture.<\/p>\n<p>\u201cThe graphic part is unquestionably the most eye-catching aspect, but as always we took an all-round approach to our work,\u201d stated <strong>Nicola Guelfo, the Head of Industrial Design Styling<\/strong>. \u201cWe did a lot of work on the <strong>ergonomics<\/strong>, for both the passengers and the staff. For example, the layout of the seats is based on careful analysis of the flows in and out of carriages. Meanwhile, when we were working on the driver\u2019s cab \u2013 which is perhaps the most cutting-edge and technological part of the whole tram \u2013 we had regular, extended discussions with staff in order to appreciate their needs and requirements on the move.\u201d<\/p>\n<h3><\/h3>\n<p>There were two core influences on the design: <strong>Guangzhou\u2019s<\/strong> traditional <strong>\u201cdancing lion\u201d<\/strong> inspired the external livery and lines, while the handrails inside took their cue from the distinctive architectural structure of the <strong>Canton Tower<\/strong>, which is one of the latest landmarks to appear in the city.<\/p>\n<p>The whole project revolved around the ergonomic analysis. It is a <strong>70% low<\/strong> vehicle, which means that 70% of the length of each carriage is at pavement level. This makes it easier to board and alight from the tram, especially for passengers with prams and wheelchairs.<\/p>\n<p>\u201cWe are very pleased with this project,\u201d concluded Nicola Guelfo. \u201cI believe that it perfectly epitomizes the approach for which we have become renowned over the years: first and foremost, we see our clients as partners. The results underline the benefits of working alongside them. We recently saw the first moving prototype of the tram and we were rather satisfied to note that it is very faithful to our proposal, which means that we comprehensively met the requirements and expectations of <strong>CRRC Guangzhou Electric Locomotive<\/strong>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italdesign has revealed details of a partnership with CRRC Guangzhou Electric Locomotive. The Italian company\u2019s dedicated industrial design division has joined forces with the Chinese transport giant to produce a new tram for Guangzhou, which is the third most populous city in mainland China. It is the first metropolitan tram that CRRC Guangzhou Electric Locomotive [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":10536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[512],"tags":[],"class_list":["post-14047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italdesign progetter\u00e0 il nuovo tram di Guangzhou<\/title>\n<meta name=\"description\" content=\"La divisione di design industriale dell&#039;azienda con sede a Moncalieri \u00e8 responsabile dell&#039;architettura, della disposizione e della grafica del nuovo tram\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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