{"id":813,"date":"2014-07-08T06:52:02","date_gmt":"2014-07-08T04:52:02","guid":{"rendered":"http:\/\/www.italdesign.it\/project\/speedmaster-2014\/"},"modified":"2024-12-16T16:39:19","modified_gmt":"2024-12-16T15:39:19","slug":"speedmaster-2014","status":"publish","type":"project","link":"https:\/\/www.italdesign.it\/en\/project\/speedmaster-2014\/","title":{"rendered":"Speedmaster 2014"},"content":{"rendered":"

To celebrate the 30th anniversary of the iconic watch designed by Giorgetto Giugiaro, Seiko launches a special edition of the Speedmaster.<\/p>\n

In the early 80s Seiko<\/b> asked Giorgetto Giugiaro <\/b>to imagine a collection of new watches<\/b> for young motorcyclists<\/b> and car<\/b> drivers<\/b>.<\/p>\n

Starting from ergonomics<\/b>, the starting point of every Giugiaro Design’s project, Giugiaro designed a collection of four different models with distinguishing features: an adjustable strap <\/b>to convert the watch into a professional instrument <\/b>that can be fitted on bicycle handlebars <\/b>or steering wheel spokes<\/b>, casing offset in relation to the strap to ensure it does not interfere with shirt or jacket cuffs, angled face on the digital version to ensure the watch can be read while driving without having to turn the wrist.<\/p>\n

To celebrate the collection’s 30th anniversary<\/b>, Seiko<\/b> launches a new edition of the Speedmaster<\/b>.<\/p>\n

Trivia<\/em>
\nThe Seiko Speedmaster <\/b>was a success; because of its peculiar shapes, director James Cameron <\/b>wanted the watch to appear in his world known sci-fi movie Aliens<\/b> (1986). The main character of the movie, Sigourney Weaver <\/b>is wearing it. For the occasion the Speedmaster<\/b> was painted in silver.<\/p>\n","protected":false},"excerpt":{"rendered":"

To celebrate the 30th anniversary of the iconic watch designed by Giorgetto Giugiaro, Seiko launches a special edition of the Speedmaster.<\/p>\n","protected":false},"featured_media":814,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"project-brand":[14],"project-category":[5],"class_list":["post-813","project","type-project","status-publish","has-post-thumbnail","hentry","project-brand-seiko","project-category-product"],"acf":[],"yoast_head":"\nNew watches for motorcyclists and car drivers by Seiko & Giugiaro Design<\/title>\n<meta name=\"description\" content=\"To celebrate the 30th anniversary of the iconic watch designed by Giorgetto Giugiaro, Seiko launches a special edition of the Speedmaster\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italdesign.it\/en\/project\/speedmaster-2014\/\" \/>\n<meta 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