{"id":2551,"date":"1978-10-15T22:09:25","date_gmt":"1978-10-15T20:09:25","guid":{"rendered":"http:\/\/www.italdesign.it\/project\/m1\/"},"modified":"2024-10-21T17:23:07","modified_gmt":"2024-10-21T15:23:07","slug":"m1","status":"publish","type":"project","link":"https:\/\/www.italdesign.it\/en\/project\/m1\/","title":{"rendered":"M1"},"content":{"rendered":"<p>BMW new sport Coup\u00e9 is an exception for Italdesign entrepreneurial philosophy: It&#8217;s the only car produced in 450 specimen in Moncalieri factory.<\/p>\n<p>In the midst of the 70&#8217;s BMW decides to introduce in his range a<strong> high performance coup\u00e9<\/strong> that, through the competition of Group 4 and 5, can strengthen the brand image.<\/p>\n<p>The first projects expects the <strong>cooperation between Italdesign<\/strong>, for the design\u00a0<strong>and Lamborghini<\/strong> for the chassis, glass bodywork\u00a0and the production in Sant&#8217;Agata Bolognese.<\/p>\n<p>Those years<strong> serious financial recession<\/strong>, immediately\u00a0shut out Lamborghini from the project, that will be carried on <strong>completely in Italdesign Factory<\/strong>, except for the mechanics assembling, that is completed in BMW Motorsport.<\/p>\n<p>M1 has a powerful 3400 cc and 304 cv engine (204 in street version), while the design is definitely sporting for a competition car that has to seduce the public even\u00a0 with the street version.<\/p>\n<p><iframe loading=\"lazy\" data-cookieconsent=\"marketing\" data-src=\"https:\/\/www.youtube.com\/embed\/PduHD8s83zs?list=PLKEw80paB8rANsf1iUY84L5V8Wz_PmwcG\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><div class=\"cookieconsent-optout-marketing\">Please accept <a href=\"javascript:Cookiebot.renew()\">marketing<\/a> cookies to watch this video.<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BMW new sport Coup\u00e9 is an exception for Italdesign entrepreneurial philosophy: It&#8217;s the only car produced in 450 specimen in Moncalieri factory.<\/p>\n","protected":false},"featured_media":2950,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"project-brand":[56],"project-category":[169],"class_list":["post-2551","project","type-project","status-publish","has-post-thumbnail","hentry","project-brand-bmw","project-category-automotive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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