{"id":2163,"date":"1989-01-15T22:09:24","date_gmt":"1989-01-15T20:09:24","guid":{"rendered":"http:\/\/www.italdesign.it\/project\/columbia\/"},"modified":"2024-10-21T17:06:19","modified_gmt":"2024-10-21T15:06:19","slug":"columbia","status":"publish","type":"project","link":"https:\/\/www.italdesign.it\/en\/project\/columbia\/","title":{"rendered":"Columbia"},"content":{"rendered":"

Giugiaro Design has now outlined four lines of porcelain sanitary fixtures: Atlanta, Dama, Veronica and Columbia for this Catalan company.<\/p>\n

The rangetopping Columbia line is a prestige collection and represents Roca’s attempt to match the image strategies of the big multinationals in the sector.<\/p>\n

The company’s technicians and experts addressed the project enthusiastically, albeit fully aware of the design and production difficulties that the sophisticated styling would involve.<\/p>\n

The end result is a series of original “sculptures” with undeniably expressive shapes. The upward movement of the edge of the basin is re-echoed in the bath tub, toilet and bidet. The brief also included the design of the tap units and relief ceramic tiles.<\/p>\n","protected":false},"excerpt":{"rendered":"

Giugiaro Design has now outlined four lines of porcelain sanitary fixtures: Atlanta, Dama, Veronica and Columbia for this Catalan company.<\/p>\n","protected":false},"featured_media":2164,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"project-brand":[139],"project-category":[5],"class_list":["post-2163","project","type-project","status-publish","has-post-thumbnail","hentry","project-brand-roca","project-category-product"],"acf":[],"yoast_head":"\nColumbia - Italdesign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italdesign.it\/en\/project\/columbia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Columbia - Italdesign\" \/>\n<meta property=\"og:description\" content=\"Giugiaro Design has now outlined four lines of porcelain sanitary fixtures: Atlanta, Dama, Veronica and Columbia for this Catalan company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italdesign.it\/en\/project\/columbia\/\" \/>\n<meta property=\"og:site_name\" content=\"Italdesign\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-21T15:06:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italdesign.it\/wp-content\/uploads\/2014\/06\/5b537_coverimage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1173\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italdesign.it\/en\/project\/columbia\/\",\"url\":\"https:\/\/www.italdesign.it\/en\/project\/columbia\/\",\"name\":\"Columbia - 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