{"id":8176,"date":"2023-10-23T15:00:00","date_gmt":"2023-10-23T13:00:00","guid":{"rendered":"https:\/\/www.italdesign.it\/?p=8176"},"modified":"2025-09-17T16:10:19","modified_gmt":"2025-09-17T14:10:19","slug":"new-brand-awareness-campaign-be-ideneers-engineers-of-ideas","status":"publish","type":"post","link":"https:\/\/www.italdesign.it\/en\/new-brand-awareness-campaign-be-ideneers-engineers-of-ideas\/","title":{"rendered":"Italdesign launches its new brand awareness campaign: Be Ideneers, Engineers of Ideas"},"content":{"rendered":"\n

Italdesign launches its new brand awareness campaign Be Ideneers, Engineers of ideas<\/strong>, to affirm its own positioning, and chooses lightness, irony and self-irony as key characteristics of the storytelling.<\/strong><\/p>\n\n\n\n

In the upcoming months, a series of retro-futuristic video clips, <\/strong>that look fun, quick, memorable and only seemingly \u2018irreverent\u2019<\/strong> will be published on Italdesign\u2019s official social media channels<\/strong>.
They highlight and individually reinforce the multiple values of the new Italdesign and of its Ideneers<\/strong>.<\/p>\n\n\n\n

In black and white<\/strong> and set in a research laboratory<\/strong>, even the sound-design<\/strong> of the videos suggests mystery and discovery.<\/strong> <\/p>\n\n\n\n

Key element of the campaign is the egg,<\/strong> unexpected, with its pure shape, resilient and protective, loaded with a strong symbolic meaning.<\/p>\n\n\n\n

A curved and perfect line that hides a universal equation, the egg sumps of the form of Italdesign’s contents: that union of design and engineering<\/strong> that started a never-seen-before story that has been regenerating for over fifty-five years.<\/p>\n\n\n\n

Created together with Noodles\u00ae<\/strong>, an international creative agency, the campaign is ready to be discovered, followed, and commented<\/strong>.<\/p>\n\n\n\n

See the following link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Italdesign launches its new brand awareness campaign Be Ideneers, Engineers of ideas, to affirm its own positioning, and chooses lightness, irony and self-irony as key characteristics of the storytelling. In the upcoming months, a series of retro-futuristic video clips, that look fun, quick, memorable and only seemingly \u2018irreverent\u2019 will be published on Italdesign\u2019s official social […]<\/p>\n","protected":false},"author":16,"featured_media":8180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[413],"tags":[],"class_list":["post-8176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nItaldesign launches its new brand awareness campaign: Be Ideneers, Engineers of Ideas - Italdesign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italdesign.it\/en\/new-brand-awareness-campaign-be-ideneers-engineers-of-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italdesign launches its new brand awareness campaign: Be Ideneers, Engineers of Ideas - Italdesign\" \/>\n<meta property=\"og:description\" content=\"Italdesign launches its new brand awareness campaign Be Ideneers, Engineers of ideas, to affirm its own positioning, and chooses lightness, irony and self-irony as key characteristics of the storytelling. 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