Equipped with a high definition projection system (3152x1050 pixel) with 6 Barco projectos and a back-projected 21 sqared meters wall, is among the most adavanced Virtual Reality Centres in Europe. The methods used by Italdesign-Giugiaro for designing and engineering, structural modelling and simulation testing are being continuously upgraded. Thanks to the evolution of electronic technologies, Italdesign-Giugiaro is the first service company to implement a Virtual Reality Centre. Italdesign-Giugiaro is the first independent design and development centre in the world to offer 1:1 scale virtual reality design and style services. The system allows aesthetic research development over only a few weeks. The results thus presented offer the customer the possibility to avail of evaluation criteria which are comparable - and for certain aspects broader - to those obtained by viewing a 3-D model. The Italdesign Virtual Reality Centre is equipped with a back-projected 6.2 by 2.6 metre "CAD wall" theatre implementing three cutting-edge technology 12 inch projectors. The simple management of the system allows work group member, designers and technological experts, with the assistance of specifically trained computer experts, to operate on the projected item, to make comments, to change views, to zoom in and out, turning the item round, changing surface colours, surroundings and trimming. The use of special polarised glasses produces an astonishing 3-D effect, useful for evaluating volumes before physical implementation. The great opportunity offered by the centre is to create an environment simultaneously shared by specialists from different areas of expertise, for analysing design and sharing developments. Technology experts can visually evaluate the results of engineering development in line with stylistic research allowing an important step in planning in great advance with respect to the construction of models and real prototypes. The Virtual Reality Centre, firstly created for design development, has turned into a working tool which, thanks to software implementations and developments, has become part of everyday design development and is perfectly integrated in the company workflow.