ProjectsSportrac
The relationship built up with Vredestein, dutch tyres producer, was born here and unfolded into major projects for high performances winter and summer tyres.
Sportrac

Giugiaro Design faces, with this project, a new challenge: create a design strictly related to ergonomics and functionality and, at the same time, satsifying the technical need of the tyre performance (breaking on the wet, aquaplaning). Meantime it has to have a defined visual identity.

Sportrac is the first tire with “Designer signature” ever created in the world.