ProjectsSanbittèr
Sanbittèr Sanpellegrino, the heart-capturing and impacting bottle styled by Giugiaro Design.
Sanbittèr

Sanbittèr Sanpellegrino, the heart-capturing and impacting bottle styled by Giugiaro Design.

Giving breath to the Sanbittèr Sanpellegrino bottle was the harmonious fusion of two pure forms: the triangle, linked to the Sanbittèr tradition, and the cylinder. The brand-new packaging acquired new values, such as brilliant vitality and innovation.

Imperative for standing out apart from the crowd on supermarket shelves is a quick-to-the-eye Sanbittèr cluster marketing image. Traced out against a red background – as red in color as the Sanbittèr aperitif – the pearl-drops transmit a surge of freshness to young consumers.