Dubbed the 'queen' of its market segment by the press at that time, the Lexus GS 300 (known in Japan as the Toyota Aristo) was another exercise on the deluxe saloon theme.
The car is often believed to hark back to the Jaguar Kensington prototype of 1990, but in fact the first drawings of the GS 300 date from 1988.
The GS 300 was an attempt to add a touch of judicious European balance to top of the range saloons within the Japanese market, that had for all too long been overburdened with redundant and superfluous features.

Main topics

Luxe

Luxe

'Luxury cars create market trends subsequently applied to mass production vehicles', notes Giorgetto Giugiaro


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