Giugiaro Design for the new Vredestein Sportrac 5 and Ultrac Vorti

2012 March 29
Quiet, comfortable and sporty, Sportrac 5 is the New Vredestein summer tyre, successor to test-winning Sportrac 3

The Vredestein Sportrac 5 was developed in cooperation with Italian design company Giugiaro. This ground-breaking partnership has already resulted in many other successful tyres over recent years, including the Vredestein Ultrac Cento and Ultrac Sessanta, which are both very popular among drivers. Giugiaro Design developed the tread and side engraving of the Sportrac 5 and have given them several notable components. Shading at the base of all four grooves underlines the asymmetry and gives the tyre a sporty appearance, for example, while the side engraving is uniquely sleek. Moreover, the shoulder of the Sportrac 5 has the Vredestein logo near the tread wear indicator. 


New Vredestein Ultrac Vorti is the summer tyre for the premium segment. The tread was developed together with Giugiaro Design, which has been closely involved with the development of Vredestein tyres over the past 15 years. Highlights include the Ultrac Cento and Ultrac Sessanta, both of each achieved excellent results in leading independent tests. The name of the Ultrac Vorti was also created by Giugiaro Design. Inspired by the powerful vortex air flow that is generated, for example, when a helicopter takes off, the name reflects the huge speeds and forces that the Ultrac Vorti can handle, while the tread is reminiscent of the tips of helicopter blades. 


Nikon D4 camera awarded the RedDot Design Award 2013

img 2013 April 29
The Nikon D4 camera has been awarded the Red Dot Design Award 2013, a few days after winning the iF Design Award. Another great success for Giugiaro Design

Universal Design Award 2013 for the Okamura Sabrina

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Giugiaro Design has been awarded the Universal Design Award 2013 for the Okamura Sabrina project.

Nikon D4 awarded the iF Design Award 2013

img 2013 March 20
The Nikon D4 digital, designed by Giugiaro Design, has been awarded the "iF product design award 2013"

Giugiaro Parcour is the Best Concept of the Geneva Motor Show

img 2013 March 15
"We were just blown away by the Parcour. Never seen anything like it. It was by far the best concept in Geneva", Wes Raynal, Autoweek.

DEUTZ-FAHR 7250 TTV Agrotron by Giugiaro Design wins the Red Dot Award 2013

img 2013 March 14
DEUTZ-FAHR 7250 TTV AGROTRON wins the Red Dot Product Design Award 2013

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