Giugiaro Design for the new Vredestein Sportrac 5 and Ultrac Vorti

2012 March 29
Quiet, comfortable and sporty, Sportrac 5 is the New Vredestein summer tyre, successor to test-winning Sportrac 3

The Vredestein Sportrac 5 was developed in cooperation with Italian design company Giugiaro. This ground-breaking partnership has already resulted in many other successful tyres over recent years, including the Vredestein Ultrac Cento and Ultrac Sessanta, which are both very popular among drivers. Giugiaro Design developed the tread and side engraving of the Sportrac 5 and have given them several notable components. Shading at the base of all four grooves underlines the asymmetry and gives the tyre a sporty appearance, for example, while the side engraving is uniquely sleek. Moreover, the shoulder of the Sportrac 5 has the Vredestein logo near the tread wear indicator. 


New Vredestein Ultrac Vorti is the summer tyre for the premium segment. The tread was developed together with Giugiaro Design, which has been closely involved with the development of Vredestein tyres over the past 15 years. Highlights include the Ultrac Cento and Ultrac Sessanta, both of each achieved excellent results in leading independent tests. The name of the Ultrac Vorti was also created by Giugiaro Design. Inspired by the powerful vortex air flow that is generated, for example, when a helicopter takes off, the name reflects the huge speeds and forces that the Ultrac Vorti can handle, while the tread is reminiscent of the tips of helicopter blades. 


Four Good Design Awards to Giugiaro Design

img 2011 January 26
Awards in the “Graphics/Identity/Packaging”, “Kitchen/Appliances”, “Industrial” e Protective Equipment” categories.

Giugiaro's sketches for the new 2011 Vredestein Calendar

img 2011 January 11
Original sketches of concept cars and production models make calendar special  

Giugiaro designs the Italy-Mexico award

img 2010 December 14
The prize intends to enhance the role and visibility of the Italian presence in Mexico, consolidating the Italian Community.

Giorgetto Giugiaro to receive ad honorem degree in architecture

img 2010 November 10
Thursday 11 November, at 10:00 a.m. in the Politecnico di Torino's "G. Agnelli" Great Hall, Rector Francesco Profumo will confer an Honorary Master's Degree in Architecture on Giorgetto Giugiaro.

Italdesign Giugiaro partner of Teatro Regio

img 2010 November 08
Italdesign Giugiaro is partner of Turin's Teatro Regio. It will support the production and it will be actively involved, with its concept car Structura, in Giacomo Puccini's Madama Butterfly, making its debut on November the 10th

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