Giugiaro Design for the new Vredestein Sportrac 5 and Ultrac Vorti

2012 March 29
Quiet, comfortable and sporty, Sportrac 5 is the New Vredestein summer tyre, successor to test-winning Sportrac 3

The Vredestein Sportrac 5 was developed in cooperation with Italian design company Giugiaro. This ground-breaking partnership has already resulted in many other successful tyres over recent years, including the Vredestein Ultrac Cento and Ultrac Sessanta, which are both very popular among drivers. Giugiaro Design developed the tread and side engraving of the Sportrac 5 and have given them several notable components. Shading at the base of all four grooves underlines the asymmetry and gives the tyre a sporty appearance, for example, while the side engraving is uniquely sleek. Moreover, the shoulder of the Sportrac 5 has the Vredestein logo near the tread wear indicator. 


New Vredestein Ultrac Vorti is the summer tyre for the premium segment. The tread was developed together with Giugiaro Design, which has been closely involved with the development of Vredestein tyres over the past 15 years. Highlights include the Ultrac Cento and Ultrac Sessanta, both of each achieved excellent results in leading independent tests. The name of the Ultrac Vorti was also created by Giugiaro Design. Inspired by the powerful vortex air flow that is generated, for example, when a helicopter takes off, the name reflects the huge speeds and forces that the Ultrac Vorti can handle, while the tread is reminiscent of the tips of helicopter blades. 


Giugiaro Design at the 2011 Paris Air Show

img 2011 June 23
Giugiaro Design at the 49th Paris Space and Air Show, possibly the world's largest aviation and space event bringing together international key players in Le Bourget, during 6 days, from June 20th through to 26th.

Giugiaro Timeline available for iPhone and iPod

img 2011 June 15
The app to travel through the evolution of the Italian Design is now available for iPhone and iPod Touch. Free on every App Store.

Giugiaro VW Go! in Villa d'Este

img 2011 May 20

The electric prototype premiered in Geneva last March will debut on the road during the Italian "Concorso d'eleganza". 

Giugiaro Timeline app of the week

img 2011 April 26
Giugiaro Timeline for iPad is the app of the week on iTunes and App Store!

More than one million webpages visited!

img 2011 March 31
The new website is online since last July, it was studied and built  in collaboration with the Turin-based web agency Easybit and it has been visited by 170.000 users in 170 countries worldwide.

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